trade press
Last month Google and Yahoo! almost simultaneously launched initiatives inviting small businesses (fewer than 20 employees), to sign up for a free trial of search products.
Until the end of June Google is offering AdWords campaigns worth $75 to businesses yet to dabble in online search.
less than 50% of Australia's 1.9 million small businesses have a website and no more than 40,000 have trialled or are using search engine advertising.how search advertising can help them connect with their customers online. "Small to medium businesses generally do not understand how many of their customers are now looking for them and have been slow in their uptake of online search," he explains.
http://www.bandt.com.au/news/archive/search-battle-for-small-businesses
Journal Article
media notes
BtoB, Jan 16, 2012, Vol.97(1), p.0012
This B2B ad was delivered in the mail to my house in 2011 as my parents have their own business. The aim of the ad as described in the trade press article was to get small businesses to connect with customers online through Google Adwords. The ad is in a letter form and then folds out as you can see above. There is even a little handy manual which has a step by step guide on how to make your free ad within 15 minutes to show their clients its easy to use.
The article also states that less then 50% of small businesses online use online advertising. So it was important that Google spread the word of how important and easy it was to use their Adwords.
With some small businesses keeping things in the traditional way it was important for Google to remind them the importance of online advertising; as things like twitter,Facebook seem to be the basics of what is on a website and help the company connect with their consumers.
The ad has a a number you can call to start your Google Ad words or by going on the website.
It is a win win situation as the ads will get more potential customers for both businesses. If we went through with the ad, more people would of visited my parents business and Google would of got a new client.
As the internet has become apart of most of our day to day lifes. It is important for businesses to adapt to the change and also find new ways to connect with their customers. Things like facebook, twitter where you can update what is going on in your business and keep consumers informed on a more one to one basis just by a follow/like your page. But to even find your website or page you will need to advertise on search engines such as google. The term google has become its own meaning 'to search for' so more people would advertise there then on yahoo.
The journal article states that Online digital advertising has increased by 22% $1.6million so google is doing the right thing by wanting to gain more clients through b2b advertising.
This B2B ad was delivered in the mail to my house in 2011 as my parents have their own business. The aim of the ad as described in the trade press article was to get small businesses to connect with customers online through Google Adwords. The ad is in a letter form and then folds out as you can see above. There is even a little handy manual which has a step by step guide on how to make your free ad within 15 minutes to show their clients its easy to use.
The article also states that less then 50% of small businesses online use online advertising. So it was important that Google spread the word of how important and easy it was to use their Adwords.
With some small businesses keeping things in the traditional way it was important for Google to remind them the importance of online advertising; as things like twitter,Facebook seem to be the basics of what is on a website and help the company connect with their consumers.
The ad has a a number you can call to start your Google Ad words or by going on the website.
It is a win win situation as the ads will get more potential customers for both businesses. If we went through with the ad, more people would of visited my parents business and Google would of got a new client.
As the internet has become apart of most of our day to day lifes. It is important for businesses to adapt to the change and also find new ways to connect with their customers. Things like facebook, twitter where you can update what is going on in your business and keep consumers informed on a more one to one basis just by a follow/like your page. But to even find your website or page you will need to advertise on search engines such as google. The term google has become its own meaning 'to search for' so more people would advertise there then on yahoo.
The journal article states that Online digital advertising has increased by 22% $1.6million so google is doing the right thing by wanting to gain more clients through b2b advertising.
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