Stage 1 - Controversial Marketing Ads - Marc jacobs Oh Lola

• This is an Ad for Marc Jacobs Perfume “Oh Lola” which is modeled by celebrity Dakota Fanning.
• The ad would be seen in usually high end fashion magazines such as Vogue, Vanity fair, Harpers Bazaar, Cosmopolitan and Shop till you drop.
• The intended audience for this ad would be women ages 16 to late 30s which most of these magazines are target to.
• The message of this ad is that Sex sells and if you use Lola you too could be living the beautiful life like a celebrity.
• With the pink background and other colors of the similar shades suggest this ad is for women
• The key objects in this ad are A young girl and a bottle of perfume.
• The celebrity used in this ad is actress Dakota Fanning who is best known for her child roles in “I am Sam”, “Man on fire” &“Hide and Seek”.
• The positioning of the ad has Dakota Fanning Holding a bottle of Marc Jacobs in-between her legs which has been said to be a promiscuous position.
• As Dakota Fanning’s fame arose from playing young daughters in movies, her perception as an actress is seen as the same way (little girl even though she is grown up).
• The ad is sexed up by having her place the bottle in the postion she is holding it in.
• She is resting on one hand which is behind her and has the other hand holding the bottle inbetween her legs with her dress slightly moved up.
• Her facial expression also adds to the factor that she is being sexy.
• The only text in the ad is the text on the bottle and on the white border of the image
• if they used the other images from the campaign which can be seen above there wouldn't be any objection and the ad wouldn't of gotten banned. 
• Marc Jacobs is always known for making a statement so its no surprise he went for something more risky

Considering the first Lola Ads were done very classy it could be said he decided to pick that actress and pose as he wanted a younger market for the "Oh Lola" perfume

He also used the same pose for His Daisy perfume which i found in The new Shop till you drop magazine April 2012 which has a older looking model. this is smart as it will make people think of the Lola Ad soon as they see it as it was linked to controversy but when they look closer they can see its for a different perfume and ad all together

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