stage 1 - Controversial Marketing Ads - Cockatoo Ridge Wines

• This ad is for Cockatoo Ridge Wines with Model Erin Mcnaught.
• The ad was placed at a massive Billboard on Bourke St Melbourne.
• Erin is seen in a blue and white-checkered shirt with the buttons undone revealing some cleavage
• The intention of this ad is to sell wine by sexing it up.
• The picture looks like its set out in the outback with the sun hitting the models face.
• There is a cockatoo on her shoulder, which coincides with the label of the wine company
• The facial expression on the models face is very flirty as well which also adds into the fact that sex sells
• The slogan in the ad which says “she loves a cockatoo” is a play on words and is considered controversial
• The slogan text is bigger then the brands name which is written in a much smaller font below.
• The ad suggests that the model is promiscuous.
• According to articles the model was not aware by the sexualization of the ad which could threaten the reputation of the model who hasn’t had any controversy in her modeling career.
• Even placement of the ad was clever as from some angles such as the image on ___ you can only see the word cock. Which would catch peoples attention in the busy intersection of bourke and swanston streets