Stage 1 - Controversial Marketing Ads - Rip & Roll

• This ad is a safe sex ad for HIV aids called “rip and roll”
• The ad was placed at Brisbane bustops
• The ad is mostly black and white with only one other other in it. The red item the man is holding is also the same colour as the ‘&’ in the Rip and Roll logo. Which draws a lot of attention
• The intended audience is for gay males who are engaging in sexual activities.
• The message of the ad is to raise awareness and to becareful.
• The male who is behind is shown to have a wedding ring which shows this couple is serious long term and are in love.
• If this was an ad with a man and a women there would not be as much attention to it and would not be seen as controversial.
• The two men in the picture are showing affection but there is nothing x-rated about their positions
• They look happy to be with each other
• This ad is appealing to fear. If you are not careful you could loose your loved one.
• As a lot of people still do not think homosexual lifestyle is a acceptable in the society it raises’ questions of controversy.
• People might think ads like this might influence more people to open up about their sexual preferences.
• Even seeing two gay men kiss on the street might be seen as disturbing to some.