Stage 1 - Controversial Marketing Ads - Carls Jr Burgers

• Paris Hilton is heir to the famous Hilton hotels which are found all over the world.
• Her reputation is also known all over the world. But not in a good way.
• Shes known for her partying, shopping and that sex tape she made called One Night in Paris
• Reality tv shows like the simple life and my new BFF. Which shows her ditzy blonde stereotypical personality.

• The audience for this ad is men who enjoy a good burger and like Paris Hilton.
• The ad can be seen in print and video mediums.
• The tv ad was recorded for the superbowl and was banned due to being to sexual.
• As Superbowl is mostly watched by males, it could be said why Carls Jr picked to do such a sexy ad
• burgers are eaten by People of all ages and sexes so i don't think they went about the campaign in a good way.  
• The print ad has the slogan saying "She'll tell you size doesn't matter. Shes lying" which would make most people think about her Sex tape that made her famous world wide.