Tuesday, April 3, 2012

Stage 1 - Controversial Marketing Ads - Axe deodorant



  • In the video you see a young man in the bathroom and after he uses the product he turns into a chocolate man.
  • The intention of this ad is to say women wont be able to resist men after they use this product just like how they cant resist chocolate.
  • The intended audience is young males who want to get girls. Maybe ones that are currently hitting puberty
  • The ad is sexed up a little bit but uses a great deal of humor also.
  • The ladies in the video are all mesmerized as the guy walks past and there is some slow Barry White type music playing in the background, which also adds to being a bit cheeky.
  • The chocolate man himself looks very cartoonish doesn’t look tasteless at all. If he was a topless with a 6 pack then the ad could have been more questionable
  • You see the man walk past the two ladies ripping off his nose to sprinkle their ice cream cones and you see his hand in the present he gives to a patent in hospital
  • In India they tried banning the ad. Culture might be a factor to why the ad was considered controversial as public displays of affection such as holding hand, kissing is forbidden
  • In saying that its funny as if you ever go to countries where the culture is like that the local men/males in the country are the ones who stare, wink and shout out cheap pick up line comments as you walk past the street so its bizarre how they find it offensive just because a different gender is behaving in that manner.  

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